Real Estate Agents: How Do You Determine Your STRATEGY?

Most real estate professionals, are well – intentioned, individuals, who hope to earn a quality living, while serving the needs, priorities and goals, of their clients and customers! However, the reality is, until/ unless, one proceeds, beyond merely having good intentions, and caring, and takes the time, and makes the effort, to perceive and conceive of, create, develop, implement, and utilize, a relevant, time – tested, meaningful STRATEGY. With this in mind, this article will briefly discuss, and examine, not only why this is important, but, how to determine, objectively (and introspectively), the best approach, to follow, and pursue.

1. Selling; sales features/ benefits: Do you understand the difference between selling and sales, and why both behaviors, are important and essential? While selling is a proactive behavior, which includes technique, and focus, there is no transaction (and, thus, nothing, of consequence, happens/ occurs), until there is a sale, based on a meeting, of the minds! An agent must recognize, and identify, the strengths and weaknesses, of properties, he represents, and, thus, must present these houses, with an emphasis on the significant, positive features, and potential benefits!

2. Time – tested; thorough: There is no reason, to reinvent, the wheel! Rather, one must commit to the relevant training, meaningful learning, and using the methods, and techniques, which have proven effective, and are time – tested! One’s representation must be thorough, and focused!

3. Right price; reasonable; realistic; relevant: Houses sell fasted, at the best possible price, and in the shortest period of time, when they are priced, right, from the start! The right price attracts qualified, motivated buyers, which is in the best interests of one’s client. Combine reasonable pricing, and quality marketing, using realistic approaches, and relevant solutions!

4. Attention to details; attitude; aptitude: Avoid taking shortcuts, and maintain a positive, can – do, attitude, with a well – developed, set of skills, which enhances your aptitude, and potential, in a relevant way, focused on your clients’ best interests!

5. Timely: Responsive agents make their clients and customers, feel more comfortable and secure, because they proceed, in a timely, well – considered manner! For example, since there is always competition, doesn’t it make sense, it is advantageous, to answer and respond, consistently, in a timely way?

6. Enlightened; energizing; excellence: It’s important to thoroughly understand options and possibilities, in order to proceed, in an enlightened way, focused on obtaining the best possible results. Quality agents must also be cheerleaders, who energize others, to focus on goals, etc! Never sacrifice your commitment to the highest degree of genuine excellence!

7. Get others involved; get their views: It’s important to listen effectively, and get the views of your clients! When agents encourage their clients, to work together with them, utilizing relevant teamwork, the best results occur!

8. You: Agents must assume personal responsibility, and know it’s important to proceed, with the attitude, where you believe, it’s always, up to you, and your actions, and how you personalize the way you do things (putting your unique stamp on it)!

When real estate agents proceed with a relevant, well – considered, STRATEGY, their clients are best served! Will you be a relevant, effective agent?

Why Do Real Estate Agents Require Websites?

During the past ten years, the Internet has changed the way people buy houses and the way real estate agents and brokers do business. The Internet makes it easy for home buyers to quickly to sort lists of available properties in their local area and provide them with a combination of written information, photos and virtual tours. Large national real estate firms such as and ReMax operate web sites that furnish access to real estate listings across the country.

A consumer in the market to purchase a new home can quickly search available properties, 24 hours a day from the comfort of their own home. No longer do potential buyers have to contact a real estate agent to see local homes that meet the buyers situation. Today, with a simple online search, home buyers can easily find a real estate listings for houses that meet their needs. In most situations home buyers can obtain specifics of the listing, view photographs of the home and in some case take a virtual tour online before they contact a real estate agent to arrange a viewing.

Based on a study conducted by the National Association of Realtors, in 2007 nearly 84% of all home buyers utilized the Net while looking for real estate. This figure has virtually doubled since 2001 and is up considerably from the 2% of all home buyers who used the Internet in 1995. More important is the fact that almost 82% of these buyers used a real estate agent to complete their purchase.

These numbers show how necessary it is that real estate agents and brokers have be visible online. If future home buyer finds a property of interest on-line, it is important that they can quickly contact the listing agent through the same page or via the agents website.

One of the biggest on-line real estate resources is, this internet site is operated by the National Association of Realtors. provides over two million real estate listings. One of the features offers is the ability to provide contact information and a link to the listing agents website. is an excellent example of how the internet can be used as a well-formatted marketing and product presentation tool.

Online Marketing for Real Estate Agents

In today’s market place it is necessary that every real estate agent or broker have a personal internet site that at the very minimum provides a future client with the agents contact information. More sophisticated internet sites can often be easily set up to provide supplementary listing information and pictures of available properties. Every web site should include phone numbers, office address and email address for the agent. Remember, the key to any successful real estate website is to make it easy for the home buyer to contact the real estate agent.

Other outstanding way to promote any real estate business is a blog. Blog is short for “weblogs” and are one of most efficient online marketing tools. A blog allows you to discuss your local market or specific listings as well as providing a method to market yourself and share your thoughts on the real estate industry.

Social Networking or Web 2.0 sites is the latest online marketing phenomenon to have emerged in many areas of business today. Online social networking is rapidly gaining popularity within the real estate industry.

So what is Social Networking?

Online social networking is a internet based community that allows people with similar interests discuss, contact and interact with each other. Members of these social networks can send messages to other member, chat, post video, share files and post to blogs. Some of the most popular social networking sites include Twitter, LinkedIn, MySpace, Real Estate Voices and Zolve

Hosting your website

Regardless of the marketing methods plan to use, you must have a professional, informative website that connects the buyer and real estate agent together. It is important for a realtor to consider the following when selecting a web hosting company.

What type of web site do you plan to develop? Are you planning a simple brochure site that just provides information, or one that offers listings and virtual tours or a blog. If you are planning to offer customers virtual tours of your property listings you should select a web host who understands the technology behind “virtual tours” and offers web hosting plans that provide the features and bandwidth that allows them to be included in the website.

When considering any web hosting company, the first thing you should look at is where you want your online business to be in the future. Look at things like, how much traffic do you expect? How many sites do you plan to build? What type of server software will you be using? Do you require a dedicated IP address? Once you have established your needs you can begin looking at web hosting companies.

Generally a successful real estate website will also provide potential buyers with more information on a property than is available through the national MLS listing. The realtor’s web site should be comprehensive, personable, and provide clients with as many options as possible.

How Real Estate Agents Can List For Sale by Owner Properties (FSBOs)

Listing a property that is currently for sale by the owner can be a tough task. Most owners will hold out for awhile before they will consider listing their house with a real estate agent. The plus side here is that you know they are motivated to sell. So if they do choose to list their home with a real estate agent, how can you make sure that you are they real estate agent they choose?

You will first need some addresses of FSBO’s to mail to. It is possible to buy lists, but the best leads seem to come from the houses you end up driving by and marking down the address. Just get all the members of your team to keep a look out for FSBO signs, and mark the address down for you.

I have always been a fan of hands off marketing campaigns that don’t take up too much time once they are set up. This campaign has been set up that way. First, you will need to create a series of six postcards. The first to will have tips for selling your house. The second two will talk about some sort of advance marketing that you do. It should sound impressive, like something they can’t do on their own. The third two should talk about your listing guarantees. Other than paying a commission, the second most common objection is getting locked in to a long contract. So why not offer an easy cancel guarantee? You may want to also offer a communication guarantee to assure them that they will not be left in the dark.

Send the first three postcards every third day. Send the last three postcards spaced a week apart.

If you are getting enough leads this way, and business is booming, leave the campaign where it’s at. If you could still use more leads, then after postcard number four goes out, make a personal visit to the house to see if they could use any help or if they have any questions. You may want to ask if you can stop back in a week or two to see how things are going.

Most agents don’t market this consistently to FSBO’s, and if your postcards look professional and memorable, you should be the first real estate agent that comes to their mind when its time to list.

How Quality Real Estate Agents CALM Challenges?

Although, there are many real estate agents, some are, often, preferable, because, they, have certain skills, abilities, etc, which makes a difference, for the better! One of the necessities of quality, professional representation, is having the willingness and abilities, to CALM obstacles, by considering them, to be challenges, to overcome, instead of problems (which might overwhelm)! The finest agents must, not only master the ordinary skills, but also the extraordinary ones, and must, consistently, proceed, with genuine empathy, and caring, in order to calm, and reduce the stresses/ tensions, so often, associated with the home – purchasing, transaction period, from listing through closing. With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, using the mnemonic approach, what this means and represents, and why it matters.

1. Character; create; coordinate; caring; closing: One must possess the quality of character, to put their clients, first! It takes a great degree of relevant, creativity, to coordinate all aspects, from pricing it right, from the beginning, to the closing stage! Only, when an agent is caring, and puts his client’s best interests ahead of any personal agenda, and/ or, self – interest, will he be able to stem the negative possibilities, and be the best agent, possible!

2. Attitude; aptitude; attention; actions; articulate: When one proceeds with a genuine, positive, can – do, attitude, he always considers, an obstacle, to be, simply a challenge, to overcome! Combining that, with the well – developed, relevant skill – set, and aptitude, and pays keen attention, he begins to earn the right, to be hired as your agent! Instead of, simply, waiting for things, to happen, and playing – it – by – ear, we are generally, best served, when he proceeds, with a well – developed, action plan, and takes actions, proactively. He must, also, effectively, communicate, with his clients, in a truly, inspiring, motivating manner!

3. Listen; learn; leading: You need to hire an agent, who is committed to, and prepared, to be leading you, and making the finest suggestions, in your best interests! This individual must effectively, listen, and learn, so as to be able to proceed, with genuine empathy, and the ability to customize the approach (if necessary), to focus on your specific needs, goals, perceptions, fears, etc!

4. Motives; motivates; multi – task; make mark: Hire someone, who has the motives, which focus on you! This person must motivate you, to work, in your own best – interests! In order to make a mark, in the best direction, requires someone, ready, willing, and able, to multi – task, to handle everything needed, and required, for the best representation!

Hire an agent, who is ready, willing, and able, to CALM the challenges, confronted! Since one’s house, often represents their single – biggest, financial asset, doesn’t that make sense?

How to Find the Best Real Estate Agents

There are many players in the world of residential real estate such as appraisers, home inspectors, property managers, contractors, bankers, mortgage loan offices, government agencies etc. But the workhorses of the typical real estate transaction depends on those people that act as coordinators in the entire process- yes, they are real estate brokers. But in the midst of the agents, how should you find the best one? You can find him easily. All you need are traits which will help you to understand the efficiency of the agent.

An ideal real estate broker is similar to a conductor of symphony in nature. Both coordinate with different players to turn an imaginative transaction into reality. The role of the agent changes at the different stages of this process. Sometimes, he acts as salesperson; sometimes buyer’s advocate; often as analyst, business manager, negotiator, consultant, marketer etc. Apart from these, they play many other roles to ease the task of their clients. Whenever you are searching for an efficient agent, you should observe whether he has these ten traits or skills (discussed below) or not.


The best agents will always keep themselves up-to-date on the latest market trends and strategies. The local market will help him to give a better service to your clients.

Network connections:

Successful real estate agents have a wide network of contacts within the market they serve. These connections must include other real estate agents in their locality or neighbourhood, brokers, potential buyers and sellers, appraisers, home inspectors, mortgage loan officers etc. An efficient broker will always keep educating himself throughout his career.

Local housing market:

An established agent always appreciate and utilizes the nuances that make a specific community’s hosting market and pricing strategies as well. His focus should always stay on local real estate market which allows him to establish his differences from his competitors.

Detail information:

A good broker should always pay close attention to each detail of your property. He should conduct his research on the property in an organized manner gathering all the important information and communicating with several sources.

Engaging personality:

The agent should have a pleasing personality which can convince the both parties. At first, it is the personality which you would notice about him at your first meeting.

Interest in houses & architecture:

The agent should have interest in this field of real estate. When you will be talking to him, you can find the reflection of his interest in his conversation. Interest leads one to knowledge. So, an immensely interested person will have knowledge in his favor.

Hustle and tenacity:

As a top producing real estate broker , one should have a great work ethic. The agents must possess tenacity to pursue every lead and of course the hustle to aggressively market your properties to give you profits. It requires not only time. It also requires smart work, putting in the right amount of time and arranging everything wisely.

Honesty & integrity:

Honesty and integrity are required in every profession. Real estate is not an exception obviously. Honesty helps to be well known and demandable in the market. Clients come seeing the background which also includes honesty and ethics.

Self-motivated entrepreneur:

A positive and motivated person is the best one who can engage people in a property. People love to deal with motivated agents. If your agent has this quality, he will be able to make each party happy and satisfied. So, this is also important thing which you should try to point out in the nature of your broker before assigning him.

Problem solver mindset:

Each client prefers to receive some creative solutions or ideas regarding their cases. Good real estate agents know how to showcase a property in order to make it marketable and demanding in the market.

These are the primary skills which you should notice in your real estate brokers. One person may not have all the skills. But he should possess at least the basic skills such as knowledge about current market, analytical power to research the market and assume the future situations and of course loyalty.