If you are a Real Estate Licensed Salesperson, or Associate Broker, etc, it’s important to consider, whether, you are selling real estate, or, in – sales, and, whether, you market, or sell properties, etc! While many, seem to believe, these are the same, in reality, there are some significant differences, in how one proceeds, acts, behaves, functions, and serves, those who hire him! Do you market, or sell real estate, or both? While there are many things to consider, this article will focus on, three significant things, to emphasize, and focus on. With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, what this means and represents, and why it matters.
1. Market and promote, versus, selling proactively: What is the difference between selling and marketing real estate? It is the responsibility of an agent, to perform both these duties, and more! Marketing properties means promoting them, using a combination of personal and professional contacts, advertising, referrals, digital promotions, etc. However, unless one transforms these actions, proactively, into sales, not only, won’t the agent, get paid, but he does not fulfill his obligation to his client! The essential difference between selling, and sales, is, selling is the process, while sales, is the closing, of the deal!
2. Marketing using an Open House, versus the follow – through: All Open Houses are not created equal! While, for most properties, this process is helpful, at least, from an exposure perspective, some agents, proceed, merely as attendants, while the most successful ones, try to make an inspiring, motivating, compelling connection, with those, who attend! Since most sales, do not arrive, directly from an Open House, it’s important to use them, to develop a list of qualified, potential buyers, for other situations, which may present themselves! How one follows – through, makes all the difference, in the world!
3. Market via advertising, but selling, by converting the deal: Advertising is one form of professional marketing, when used effectively, in combination with other available promotional areas, often makes a significant difference, for the better! What differentiates the finest representatives, from the rest – of – the – pack, is proceeding forward, consistently, and constantly, in an effort to truly, convert the deal, and close a sale, which produces the most bang – for – the – buck!
Real estate professionals must provide the finest service for their clients, by, both, marketing, and selling properties, closing deals, and making sales! Why should homeowners hire you?